Brains to work because today we brainstormed several title ideas for the film opening. Receiving the first impression, the movie title must pique interest, set the tone, and hint at the genre. A memorable title becomes a part of the film industry, standing out in a crowded market. For example, "Star Wars" and "Lord of the Rings" remain instantly recognizable and have immersed cultural weight. Additionally, titles serve artistic expressions, whether witty, metaphorical, cryptic, etc., thus reflecting the themes and creative vision. Nevertheless, quite the challenge. Taking details, symbols, and elements from the mi-se-scene, character identity, and context of the plot, my partner and I formulated several examples:
- heart-fled ("Heart" from the necklace the female character carries around the neck and "fled" due to plot description of parting from her home and town. Leaving her past, her heart flees in search of something new to fulfill the vacancy)
- Golden escape ("Golden" references the color of the necklace worn by the actress and thrown away at the end and "escape" correlates to the act of vanishing her home, breaking free to the world beyond.)
- cut and run (Cutting her past to run for a better place)
Poster Grind Article, "Top 7 Fonts Used in Drama Movie Posters" mentions how drama is a form of fiction that prioritizes and revolves a serious tone to portray difficult and controversial subjects. Dramatic stories rather than science fiction or action movies tend to be more unique and complex. Depending on the context of the film, whether a drama about seeking oneself an earning a happy ending or doom to sad conclusions, understanding the messages of the film is essential to selecting the perfect font. Fonts with bold and thick shapes is commonly utilized. Angles and structures, whether straight or curved mirror the context of the movie. For example, "Daisy Jones and the Six" is illustrated in bolded, curved, and spiraled font referring to the 70s aesthetic and hippy atmosphere presented in the series. In contrast, the film "Pulp Fiction" remains bolded however with straight lines, resembling to a comic or cartoon font style. Going on Canva, my partner and I began testing out several font options resonating with both the plot description and thorough research conducted.
Colors:
No Film School published an article, “The Psychology of Color in Film”. - The deliberate use of color to elicit particular emotional and psychological reactions from viewers is known as “color psychology” in films and television shows. Color selection improves narrative, fleshes out the character, and creates engrossing environments. Every hue has unique meanings and associations that affect how the observer perceives and feels. Color evokes strong feelings and tales in the audiences by appealing to their subconscious.
RED - anger, passion, rage, desire, excitement, energy, speed, strength, power, heat, love, aggression, danger, fire, blood, war, violence
PINK - love, innocence, healthy, happy, content, romantic, charming, playfulness, soft, delicate, feminine
YELLOW - wisdom, knowledge, relaxation, joy, happiness, optimism, idealism, imagination, hope, sunshine, summer, dishonesty, cowardice, betrayal, jealousy, covetousness, deceit, illness, hazard
ORANGE - humor, energy, balance, warmth, enthusiasm, vibrant, expansive, flamboyant
GREEN - healing, soothing, perseverance, tenacity, self-awareness, proud, unchanging nature, environment, healthy, good luck, renewal, youth, vigor, spring, generosity, fertility, jealousy, inexperience, envy
BLUE - faith, spirituality, contentment, loyalty, fulfillment peace, tranquility, calm, stability, harmony, unity, trust, truth, confidence, conservatism, security, cleanliness, order, sky, water, cold, technology, depression
PURPLE/VIOLET - erotic, royalty, nobility, spirituality, ceremony, mysterious, transformation, wisdom, enlightenment, cruelty, arrogance, mourning, power, sensitive, intimacy
BROWN - materialistic, sensation, earth, home, outdoors, reliability, comfort, endurance, stability, simplicity
BLACK - No, power, sexuality, sophistication, formality, elegance, wealth, mystery, fear, anonymity, unhappiness, depth, style, evil, sadness, remorse, anger
BROWN - materialistic, sensation, earth, home, outdoors, reliability, comfort, endurance, stability, simplicity
BLACK - No, power, sexuality, sophistication, formality, elegance, wealth, mystery, fear, anonymity, unhappiness, depth, style, evil, sadness, remorse, anger
WHITE - Yes, protection, love, reverence, purity, simplicity, cleanliness, peace, humility, precision, innocence, youth, birth, winter, snow, good, sterility, marriage (Western cultures), death (Eastern cultures), cold, clinical, sterile
SILVER - riches, glamorous, distinguished, earthy, natural, sleek, elegant, high-tech
GOLD - precious, riches, extravagance warm, wealth, prosperity, grandeur
Examples:
- Great Gatsby: Vibrant and rich colors are used to convey the grandeur of the Roaring Twenties. Lively greens and golds accentuate the opulence of the time, while darker blues and grays reflect the overarching themes of excess and disillusionment.
- Shindlers List: The red coat worn by the young girl stands out dramatically, even though the majority of the film is in black and white. This draws attention to the suffering amid the gloom and acts as a potent visual device.
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