Creating and launching a successful music band campaign involves a variety of strategic elements and factors including the teams goals to amplifying the reach. Developing a brand identity and image, we reflected the mood of the song, So Caught Up, and the music genre, blues rock, and incorporated such features in the recognition, personality of the band. Our group evaluated different ideas and congruently decided on creating a band embodying the aesthetic and aura of the 70's and additional older bands. Some examples include Fleetwood Mac and Rolling Stones. Designing the title of the band, "Lemon Drops" and designating the faces of each band member, this process highlight the roles and responsibility of each person in the team. We decided our band was a new independent Australian band from Australian. Camila and myself were actors in the band with 3 additional students. Veronica was responsible for majority of the filming, and Daniela's editing skill combined the short clips together on premiere.
Initially, we divided the campaign within different sections. For the bands social media presence, Camila Sanchez's responsibility was to analysis the different platforms the Lemon Drops were connecting with the band through an online media platform. Designating Instagram, Facebook, X, and Tik Tok, we provided examples of the different band members tags on Instagram as a method for the audience and fans to connect and engage with the band on a personal level. Following, our team designed and allocated social media post examples such as the main female singer on a private trip, a promotional photo-shoot creating dating rumors between two band members, and a behind the scenes concert shot to generate an exclusive and more intimate relationship between fans and the Lemon Drops. For fan interactions, our team featured a post example of a band member liking a Lemon Drops fan accounts post. Furthermore, Veronica focused on an distribution method from the public to listen to the depute single. Creating a website with additionally direct access to the Bands socials, music link on different streaming platforms such as apple music and YouTube, and their online store to purchase the albums and vinyl's with pricing. Additional distribution plans included Spotify, Amazon music, radio, etc. Tracking the bands song views since the release data, a clear graph highlights the successful growth and increase. Daniela was responsible for selecting touring, performances and festivals the band will potentially partake in. For additionally marketing methods, I focused on Merchandising, posters, magazine and article publishing. Lastly, each team members had to voice record their individual slides.
This research and informational campaigning organization was key and beneficial to following through with the approaching the next step of the assignment. We appointed two locations, a backyard garden area to shoot a montage photoshoot scene and a garage to film a the band members playing the instruments. This is a combination of an artistic and promotional video. The purple lights and dark lit room with contrast of the vibrant light scenic locations provides a variation of contrasting elements: romantic and grungy, yet light and full.
Our team had a good outline and organization of time. Dedicating two days for filming with enough to edit and reevaluate. Our project as a whole had its challenges yet the group was able to find collaborative solutions (common agreeance). I learn that with little products, our team was able to create props and creative elements with items we could find inside the house. For example, we didn't have a drum set or drum sticks, so we use boxes and covered it in black, and utilized wooden spoons as the playing sticks. This project will help when completing the Cambridge Portfolio because it was a training of fostering ideas and conducting trail and error.
No comments:
Post a Comment